But transportation is not the only thing people focus on during their daily activities. During their lunch break they want to grab a quick meal. At the end of the working hours they want to buy groceries and whatever they need. There are quite a few other destinations they may target and the customized EZ-link card is ideal for each of them because it can be used for payments in food courts, supermarkets, various stores and so on. This is what makes it useful for any user.