An internet marketing strategy, Organic SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
On-The-Page search ranking factors are those that are almost entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy? How does your site architecture help or hinder search engines.
search engines want people to perform Organic SEO because it can help improve their search results. Search engines provide help in the form of guidelines, blog posts and videos to encourage specific Organic SEO techniques.