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  Regularly updating and developing through experience an e-commerce style guide make sure that you are able to provide the finest experience to clients even when they do not purchase in person.

The e-commerce style guide is the pictorial representation of the DNA of your brand. It is the appearance and atmosphere that keeps your existing and future clients involved with your brand — your style guide figures your army. Generating and sustaining this guide needs creativity, strong decision-making, and buy-in from executives. For guiding, here is a list of the basic requirements of what an e-commerce style guide should comprise of.

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