In a rapidly evolving world, it is necessary to adapt to the different changes around us, particularly in fields such as business or technology. Technology is something which does not remain constant. It evolves as time goes by. People are coming up with interesting discoveries in technology such that by taking it up it has yielded a lot of returns if used properly. Search Engine Optimization is one of them. It is the act of increasing the outreach of your company on search engines by just entering some keywords.