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  White hat SEO refers to ethical and legal practices used to optimize websites and improve search engine rankings. Unlike black hat SEO techniques that aim to manipulate search engines, white hat SEO focuses on creating value for users and adhering to search engine guidelines. This involves creating high-quality content, optimizing website elements, building quality backlinks, and prioritizing a positive user experience. White hat SEO ensures long-term success by establishing credibility and authority in the online world.

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