The fresh milk market is aided by the growing milk production globally. The global output in 2018 stood at over 820 million tonnes, rising by 2% from 2017. Production is expected to grow further in the forecast period of 2019-2024, to reach approximately 930 million tonnes in 2024. In the coming decade, the milk production is expected to witness an average annual increase of 1.8%. Majority of the milk and dairy products are consumed as fresh dairy products accounting for almost 50% of the total global production.